Prior to founding Saatva, Rudzin spent his career investing in and managing businesses in the home furnishings industry. In 2007, he had a simple idea: make the most luxurious and comfortable mattress possible and sell it directly to the customer with no retail markups. He launched the Saatva luxury innerspring mattress in 2010. The combination of old-fashioned customer service with the modern efficiencies of e-commerce quickly put Saatva on the map.

Ricky Joshi is a Co-Founder and Advisor at Saatva. At Saatva, Joshi has been responsible for building the marketing infrastructure from the ground up, driving the company to over $400M in annual revenue. Most recently, he led Saatva's national retail store rollout, product expansion, and all other strategic planning efforts. Prior to co-founding Saatva, Joshi started Sky Social Media, one of the earliest social media agencies, where he developed Facebook apps and microsites for many of the world’s most prominent brands, including Men’s Wearhouse, Norton Anti-Virus, and McDonald’s. As a veteran of Web 2.0 and the social media revolution, Joshi spearheaded business development at the Interpublic Group and led the company's $2.5M Series C investment (2006) in Facebook.  Joshi holds an MBA from Columbia Business School and a bachelor’s degree with honors from Dartmouth College.

Christina is a highly experienced content marketer, writer, and editor with over a decade of experience working with top media publications and brands. She is passionate about health, beauty, nutrition, travel, and fitness and is well-versed in creating engaging, helpful SEO-driven content that delivers results.